Step into the dynamic world of tomorrow with "AI in Digital Marketing"— your essential handbook for mastering the tools that define today’s industry. Co-authored by Dr. Sanjeev Singh, a leader in digital broadcasting and academia, and Dr. Amaresh Jha, a renowned media educator and innovator, this book takes readers on a journey through the revolutionary integration of AI across marketing strategies in today’s times. 

From AI-powered CRM platforms like Salesforce Einstein, which transform customer data into actionable insights, to the precise targeting of ads on Google and Facebook, every page demystifies how businesses drive growth and reinvent engagement. Practical examples reveal how AI boosts key performance indicators while cutting waste and maximizing campaign impact.

Discover the evolution in content marketing through platforms such as HubSpot and Contently, using AI to optimize topics and headlines for audience engagement. Learn how intelligent curation hacks enhance relevance and retention, delivering seamless user experiences.

This book bridges the gap between research and reality. Designed for aspiring digital professionals, it melds global insights and hands-on guidance. Unlock your future in media and marketing—start here.

• Paperback: 384 pages
• Publisher: White Falcon Publishing; 1 edition (February 2026)
• Author: Sanjeev Singh & Amaresh Jha
• ISBN-13: 9789376315444
• Product Dimensions: 8 x 10 inch

Indian Edition available on: