Marketing has changed more in the last eighteen months than in the previous eighteen years.

AI isn't coming. It's here. It's writing the ads, predicting the clicks, and personalising every touchpoint — while most marketers are still figuring out which button to press.

This book closes that gap.

Marketing Then, Now, and AI takes you from the first television commercial to the moment a three-person startup outperformed a $12 million Super Bowl campaign using $300 in AI tools. It's the story of what changed, why it matters, and exactly what to do about it — with 50 ready-to-use AI prompt templates, real case studies, and a 90-day implementation roadmap you can start tomorrow.

No jargon. No hype. Just the clearest, most actionable guide to AI-powered marketing in print today.

This book is for marketing professionals who want to lead, not follow — entrepreneurs competing against bigger budgets, students building AI-ready careers, and leaders brave enough to transform how their organisations connect with people.

The best time to start was yesterday. This book is your today.

• Paperback: 194 pages
• Publisher: White Falcon Publishing; 1 edition (September 2026)
• Author: Javed Akhtar
• ISBN-13: 9789376313495
• Product Dimensions: 6 x 9 inch

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