Enterprise and Innovation offers a comprehensive exploration of how entrepreneurship, innovation, and policy frameworks shape sustainable economic growth, with a particular focus on Micro, Small and Medium Enterprises (MSMEs). The book examines emerging business models, innovation ecosystems, digital transformation, and global best practices that enable enterprises to remain competitive in rapidly evolving markets. Drawing insights from policy perspectives, industry experience, and real-world case studies, it highlights the critical role of innovation, quality standards, and institutional support in strengthening enterprises. This volume serves as a valuable reference for policymakers, practitioners, researchers, and entrepreneurs seeking practical insights into enterprise development and innovation-led growth.

• Paperback: 328 pages
• Publisher: White Falcon Publishing; 1 edition (March 2026)
• Author: Joginder Singh Juneja
• ISBN-13: 9789376311989
• Product Dimensions: 6 x 9 inch

Indian Edition available on: