Can ethics survive in a world run by algorithms?”

As Artificial Intelligence reshapes global businesses, the true differentiator is no longer speed or scale it is ethics. This book explores how forward-looking companies are harnessing AI responsibly, blending innovation with moral clarity to build trust, resilience, and sustainable growth.

In my previous book on Business Ethics, I examined the wide spectrum of corporate activities where ethics played a defining role. Whether in FMCG, healthcare, or sports management, the lesson was clear: companies that embed ethical practices into their core not only build credibility but also sustain long-term success. Their goals extend beyond the financial bottom line, encompassing the welfare of people and society making their “why” as important as their “what.”

Today, however, the global stage is marked by uncertainty. Protectionist policies, trade wars, and geopolitical conflicts threaten the delicate balance of world commerce, creating scarcity in some regions and surpluses in others an unsustainable and unethical model of growth. The ultimate conflict is not man versus machine it is about balancing profit and principle. 

The question is urgent: in a future driven by AI, will ethics endure or be left behind?

• Paperback: 250 pages
• Publisher: White Falcon Publishing; 1 edition (December2025)
• Author: Barunava Banerjee
• ISBN-13: 9789347472725
• Product Dimensions: 5.5 x 8.5 inch

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