What if your biggest sales tool was hiding in plain sight?

In A Tool to Sell More, seasoned consultant David Cheesman reveals how leading firms quietly use maturity assessments to win more business, deliver sharper insights, and unlock growth, for themselves and their clients.

Packed with real-world case studies, practical frameworks, and the latest AI applications, this book shows how maturity assessments have evolved from static diagnostics to dynamic, revenue-generating systems. Cheesman takes you inside the consulting playbook of firms like McKinsey, Bain, and BCG, then equips you to build your own.

You’ll learn:

✔️ Why AI-enhanced assessments are redefining value in consulting
✔️ How to turn a free diagnostic into a paid engagement
✔️ The components of a high-impact maturity model, and what most get wrong
✔️ How to measure AI readiness inside client organisations
✔️ What it takes to build trust, prove value, and scale advisory services faster

Whether you're an independent advisor, a mid-sized consultancy, or a corporate strategist, this book is your field guide to transforming how you market, sell, and serve using one of the most under-leveraged assets in modern consulting.

• Paperback: 350 pages
• Publisher: White Falcon Publishing; 1 edition (December 2025)
• Author: David Cheesman
• ISBN-13: 9789347472961
• Product Dimensions: 5.5 x 8.5 inch

Indian Edition available on: