International business has emerged as a pivotal force in shaping the modern global economy, influencing trade, commerce, employment, and progress across nations. With the increasing interdependence of economies, it is essential for students, professionals, and entrepreneurs to develop a comprehensive understanding of international business practices, environments, and strategies.

This book presents a systematic and insightful exploration of international business, beginning with fundamental concepts and extending to contemporary developments. The initial chapters provide clarity on the meaning, objectives, and dynamics of international business, followed by an in-depth study of the international business environment, encompassing economic, political, technological, social, cultural, and natural factors.

Globalization, a transformative process in international trade and investment, is discussed with a balanced view of its drivers, advantages, disadvantages, and its profound impact on India. The role and structure of the World Trade Organization (WTO), along with key agreements and India’s participation, are thoroughly examined to offer a global perspective on trade governance.

Subsequent chapters delve into the various modes of entering international business, major theories of international trade, and the significance of trade blocs and Special Economic Zones (SEZs). These topics are presented in a way that bridges theory with practice, enabling readers to grasp their real-world implications.

In addition, the book highlights vital areas such as international marketing and global human resource management, the role of digitization in global commerce, and concludes with a forward-looking chapter emphasizing the future of international business with special focus on India’s position in the evolving global landscape.

We sincerely hope this book serves as a valuable resource for students, educators, and practitioners of international business, helping them navigate the complexities of the global market with knowledge and confidence.

• Paperback: 348 pages
• Publisher: White Falcon Publishing; 1 edition (February 2026)
• Author: Dr. Nitu Ghosh, Dr. Fazeelath Tabassum, Dr. Roohi Khursheed Khan, Dr. Kavitha K
• ISBN-13: 9789347472275
• Product Dimensions: 7 x 10 inch

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