{"product_id":"selling-the-abstract-understanding-the-nuances-of-it-services-and-saas-marketing","title":"Selling the Abstract - Understanding the Nuances of IT Services and SAAS Marketing","description":"\u003cp\u003eWhen you sell a service, you're selling a promise. Buyers cannot evaluate what doesn't yet exist—they can only decide whether to trust you.\u003c\/p\u003e\n\u003cp\u003eSelling the Abstract is a guide for professional services firms navigating this fundamental challenge. Written from two decades of experience in B2B marketing, it offers a grounded approach to building credibility, reaching decision-makers, and earning consideration in complex buying cycles.\u003c\/p\u003e\n\u003cp\u003eThe book covers positioning, content strategy, digital channels, demand generation, account-based marketing, and the evolving role of AI—always with an emphasis on practical application. Alongside frameworks and ideas, you'll find checklists, tools, and mental models designed to turn strategy into action.\u003c\/p\u003e\n\u003cp\u003eThis is not a book of theories. It's a collection of lessons learned from campaigns that worked, pitches that didn't, and the hard-won understanding that in services marketing, trust is not a differentiator—it's the foundation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePaperback:\u003c\/b\u003e\u003cspan\u003e 246 \u003c\/span\u003epages\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eWhite Falcon Publishing; 1 edition (June 2026)\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan\u003e Amit Khanduja\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN-13:\u003c\/b\u003e\u003cspan\u003e 9789376310616\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProduct\u003c\/b\u003e \u003cstrong\u003eDimensions:\u003c\/strong\u003e 6 x 9 inch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAlso available on:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.in\/dp\/9376310616\" target=\"_blank\" rel=\"noopener\"\u003e\u003cimg src=\"http:\/\/www.self-publish.in\/images\/channels\/azin.png\"\u003e\u003c\/a\u003e\u003cspan\u003e  \u003c\/span\u003e\u003ca href=\"https:\/\/www.flipkart.com\/product\/p\/itme?pid=9789376310616\" target=\"_blank\" rel=\"noopener\"\u003e\u003cimg src=\"http:\/\/www.self-publish.in\/images\/channels\/flipkart.jpg\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"White Falcon Publishing","offers":[{"title":"Default Title","offer_id":48412991848618,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/1653\/files\/9789376310616.jpg?v=1781603954","url":"https:\/\/store.whitefalconpublishing.com\/en-gh\/products\/selling-the-abstract-understanding-the-nuances-of-it-services-and-saas-marketing","provider":"WFP Store","version":"1.0","type":"link"}