{"product_id":"the-firm-that-deserves-to-exist-why-it-services-must-reinvent-value-in-the-age-of-ai","title":"The Firm That Deserves to Exist - Why IT Services Must Reinvent Value in the Age of AI","description":"\u003cp\u003eThe old business model can seem successful even as it starts to falter. Clients still make purchases. Revenue still flows in. Teams still work hard. Leaders still communicate the right message. However, something significant has shifted. In the age of AI, companies are no longer judged solely on how well they handle complex tasks, but on how effectively they minimize the need for that complexity in the first place.\u003c\/p\u003e\n\u003cp\u003eThe Firm That Deserves to Exist is a story-driven strategic book about that critical moment. Through a strong institutional narrative, Madhu Murty Ronanki examines how value, trust, capability, leadership, and dignity are being redefined in real time.\u003c\/p\u003e\n\u003cp\u003eThis isn’t a book about hype. It’s about difficult choices. What must companies stop defending? What must they redesign? What kind of leadership is necessary when the future begins changing the value of work before the present is ready to accept it?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePaperback:\u003c\/b\u003e\u003cspan\u003e 182 \u003c\/span\u003epages\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eWhite Falcon Publishing; 1 edition (May 2026)\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAuthor:\u003c\/b\u003e\u003cspan\u003e Madhu Murty Ronanki\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN-13:\u003c\/b\u003e\u003cspan\u003e 9789376318001\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProduct\u003c\/b\u003e \u003cstrong\u003eDimensions:\u003c\/strong\u003e 6 x 9 inch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIndian Edition available on:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.in\/dp\/9376318005\" target=\"_blank\" rel=\"noopener\"\u003e\u003cimg src=\"http:\/\/www.self-publish.in\/images\/channels\/azin.png\"\u003e\u003c\/a\u003e\u003cspan\u003e  \u003c\/span\u003e\u003ca href=\"https:\/\/www.flipkart.com\/product\/p\/itme?pid=9789376318001\" target=\"_blank\" rel=\"noopener\"\u003e\u003cimg src=\"http:\/\/www.self-publish.in\/images\/channels\/flipkart.jpg\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"White Falcon Publishing","offers":[{"title":"Default Title","offer_id":48293074829482,"sku":null,"price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0585\/1653\/files\/9789376318001_cover.jpg?v=1778235778","url":"https:\/\/store.whitefalconpublishing.com\/en-qa\/products\/the-firm-that-deserves-to-exist-why-it-services-must-reinvent-value-in-the-age-of-ai","provider":"WFP Store","version":"1.0","type":"link"}