Inspired Companies - Become A Company the World Will Get Behind
Most companies are only a tweet or YouTube upload from chaos. More people than ever are influencing the success or failure of your business, and traditional business leaders aren't the only ones in charge anymore. Meet the new C.E.O.s: the Customers, Employees and Outsiders who can make or break your company faster than ever. Inspired Companies. is an indispensable roadmap to getting them onside.
The corporate sector is under fire. The crowd of new C.E.O.s are wielding their new power to support companies they believe in and burying those they don't. With ever-evolving digital tools and instant connections, they can organize with unprecedented speed and power to seek out the companies they are prepared to get behind.
With trust in short supply, its value skyrockets. Earning and keeping the trust of the crowd takes far more than good PR, CSR and marketing today. To succeed, companies must stand for a fierce sense of purpose, big ideas and shared values. They must organize to deliver with consistency and in ways that build belief and trust. Employees are your first priority - without their full commitment and engagement, your chances of succeeding with the rest of the crowd are slim.
There is no business getting this right 100 percent of the time, but some are doing a lot better than others. With Inspired Companies, authors Lisa MacCallum and Emily Brew deliver a roadmap and clear guidance on how to become a company the world will trust, believe in and ultimately get behind. Peppered with examples and stories from across the corporate world, readers will enjoy fascinating insight into what works and what doesn't when it comes to dealing with the unprecedented power of the new C.E.O.s.
About the Author: LISA MACCALLUM is co-author of the book Inspired Companies. and Founder of Inspired Companies.
A former Nike Vice President, Lisa specializes in purpose-led, values driven business and advises companies on how to build trust, resilience and brand distinction in a world where customers, employees and a range of other stakeholders have unprecedented power. She is a high impact public speaker, corporate board and c-suite advisor for internationally recognized brands, a World Economic Forum Young Global Leader, Fellow of the Royal Society of Arts in the United Kingdom and non-executive director of Australia's Bond University.
During her long career at Nike, Lisa held commercial and brand leadership positions in the USA and globally, specializing in long-term strategy, consumer positioning and business turnarounds. As Managing Director of the Nike Foundation, she also led the teams responsible for launching award-winning Girl Effect and Designed to Move global alliances.
- Paperback: 284 pages
- Publisher: White Falcon Publishing; 1 edition (2023)
- Author: Lisa MacCallum, Emily Brew, Nicole Howson
- ISBN-13: 9781636407395
- Product Dimensions: 6.14 x 1 x 9.21 Inch
Indian Edition available on:
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