The Development of Potential Commodity Based Agrotourism in Around Mt. Wilis

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This book describes the role/support of the local government in developing potential commodity-based agro-tourism. At least two policies serve as indicators for the role of agro-tourism local governments in developing potential commodity based agro-tourism. They are (1) the Master Plan for Tourism Development of agro-tourism villages 2019-2034 as outlined in the form of Regency Regional Regulation Number 2 of 2020; and (2) Review of the Agropolitan Master Plan for agro-tourism villages (2019). Meanwhile, the role or support of the local government for agro-tourism in developing potential commodity-based agro-tourism in the Selingkar Wilis area includes (1) Master Plan for Tourism Development in the Agro-tourism area and (2) Master Plan for Development of Agropolitan Areas. The concept of marketing strategy used in the development of the Selingkar Wilis Agrotourism is the concept of a rural tourism destination. Thus, the idea of a tourism village marketing strategy is appropriate to apply. The tourism village marketing strategy is P8M, which includes: Product, Price, Place, Promotion, People, Physical evidence, Process, Partnership, and Marketing Choice (Raharjo, 2021)

  • Paperback: 106 pages
  • Publisher: White Falcon Publishing; 1 edition (2022)
  • Author: Herrukmi Septa Rinawati, Tri Weda Raharjo, Trisnani, Abdul Hamid
  • ISBN-13: 9781636407760
  • Product Dimensions:  5.5 x 1 x 8.5 Inch

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